28.03.2009

It’s What’s Inside that Counts

Author: Gary Palmer

Bright, colorful dog food with the taste of peas and carrots

Does your dog really care how brightly colored its food might happen to be? When you take into consideration the fact that dogs are, for the most part, colorblind*, then it probably doesn’t really matter to your canine friend just what food colorings the manufactuer uses.  Does it matter if your pet’s kibble is in the shape of little bones, tiny doughnuts, or other odd shapes.  To be honest, the animal probably doesn’t even give that a thought as it gobbles it all down.

These things might, however, be deciding factors when the animal’s human is making the initial purchase.  At least that is what the manufacturer is counting upon.

In these tough economic times, though, it is probably worth giving a thought or two to the value of paying extra for those things when they don’t really matter.  Now, if that kibble is also especially tasty and more nutritionally sound, then those are the features that might warrant the spending of a little more.

Don’t limit such thinking only to our pets’ needs. 

Baby carrots look awfully good, but in most cases they aren’t really “babies”.  They’re full sized carrots whittled down into the pleasing, carrot shape of babies.  So if they cost more than the nearby package of full sized carrots, are they really worth the extra cost?

They are easier to snack upon, and if you plan on a pot of freshly cooked carrots for dinner, then there is not much slicing involved, thus making them a labor saver.  Perhaps those features warrant spending just a little more.

The list of examples could go on and on.  The point being made is simply that we shouldn’t be misled by size, shape or attractive packaging.  The best value is to be found in those things that really do best serve our needs, and sometimes a little investigating is in order.

Remember, too, that even where there is definitely value to be had,  it needs to be value that is of worth to you.  Changing the topic from food to a food related product, consider a wheat grass juicer.  A well designed, rugged, and dependable wheat grass juicer, no matter how good it is, nor how good the price might be, would probably not be a very good choice for someone who does not like wheat grass juice.

  • Dogs do see some colors, but they certainly don’t see them nearly as well as their human masters.  Bight blues, and bright reds, for instance, would mean very little to them.

2 Responses to “It’s What’s Inside that Counts”

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